My Story
Effortless Style, True Confidence, and the Power of Authentic Self-Expression
For years, I thought style was about keeping up with trends and finding the ‘perfect outfit.’ But the deeper I went, the more I realized style isn’t just about clothes - it’s about how you feel in them. It’s about stepping into a room and knowing you are fully yourself, without hesitation, without second-guessing.
That’s what Style Coaching™ is to me - a mix of style, mindset, and self-love. It’s about creating a look that doesn’t just fit your body but fits your life, your goals, and your ambitions. When you align your outer appearance with your inner confidence, everything clicks. You no longer feel disconnected from your wardrobe - you feel elevated by it.
Style That Works for You, Not Against You
Finding My Own Confidence Through Style
I know what it’s like to feel out of sync with your image. For a long time, I struggled with my vitiligo, feeling the need to hide or compensate for it. But confidence isn’t about covering up - it’s about embracing what makes you unique.
Then, as I grew in my career and got the promotion I had worked so hard for, I realized something: how you present yourself matters. Not just in how others perceive you, but in how you see yourself. I wanted my style to reflect my ambition, my expertise, and my confidence - not hold me back.
That’s when everything shifted. I started exploring style beyond fashion, beyond trends, and beyond the idea of “dressing right.” I learned that style is a tool for empowerment, a way to step into the best version of yourself.
Style Coaching™ wasn’t just a career shift
it was the next chapter of my transformation. My background in HR, personal branding, and beauty shaped the way I help women today - combining confidence, strategy, and personal expression into a style they truly love.
A Journey That Led Me to Style Coaching™
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![Sociālo mēdiju satura izveides fotosesija Rīgā ar fotogrāfu-stilistu]()
Photographer since 2009
Founded and managed a successful women-focused photography studio for five years in Germany, specializing in personal branding, portrait, and styling shoots. Through photography, I learned to capture confidence, highlight individuality, and curate images that tell a story - a skill that now helps me guide clients in shaping their authentic visual identity.
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![Make-up Meistare Rīgā makeup apmācībām un stila fotosesijām pēc stila pārvērtībām]()
Make-up artist since 2011
Graduated from International Make-up Artist School in Latvia, where I mastered professional techniques in beauty, fashion, and special event makeup. I developed expertise in facial analysis, color theory, and enhancing natural beauty, learning how to create effortless, polished looks. My experience extends beyond technique - I understand how the right makeup enhances confidence and complements personal style.
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![Biznesa tēla izveide ar stilistu karjeras izaugsmei]()
HR & Corporate Experience
My experience in Human Resources provided me with a deep understanding of personal branding and the profound impact of style on self-confidence and personal development. I saw how confidence and self-presentation shape opportunities, leadership perception, and workplace influence. Earning my promotion reinforced the importance of aligning image with ambition, a lesson I now apply in helping women elevate their style to match their success.
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![Model after 30 in Riga at photo shoot with professional makeuo and stylist services]()
Model School Training
Trained in defile, good posture, and photoshoot posing, I discovered how body language, elegance, and presence shape how we are perceived. Style isn’t just about clothes - it’s about how you carry yourself, how you enter a room, and the confidence you project. This experience refined my approach to helping women embody their personal brand with grace and authenticity.
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![Certified Style Coach™ & Personal Brand Stylist Arita Cimermane in Latvia]()
Style Coach™ since 2025
Through my training at the Style Coaching Institute®, I mastered the foundations of styling, color analysis, body shape analysis, wardrobe planning, and personal shopping, while also deepening my understanding of style psychology, personal branding, body confidence, and the emotional connection between self-image and success.
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![Certified Style Coach™ & IASC™ Accredited Member Arita Cimermane in Latvia Riga]()
IASC™ Accredited Member
As a member of the International Association of Style Coaches™ (IASC), I uphold the highest standards in ethical, holistic, and professional style coaching. Being part of this globally recognized association reinforces my commitment to empowering women through personal style, confidence, and self-expression while ensuring my coaching approach meets the industry’s best practices.
Personal Brand & Style: More Than Just Clothes
Your style is a reflection of who you are - whether in your career, social life, or everyday moments. It’s not about following trends or fashion rules - it’s about creating a wardrobe that feels true to you.
When your style aligns with your success, opportunities open up. You show up differently. You attract the right people, the right energy, the right moments. You move through life with ease, knowing your wardrobe is an extension of your confidence - not something you struggle with.
Helping Women Step Into Confidence & Self-Expression
Today, I help women discover a style that feels natural, effortless, and uniquely theirs. Because when you look in the mirror, you should see a woman who feels like herself - confident, comfortable, and completely at home in her style.
